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Regardless of how much you might hear about spam emails clogging up the Internet and Nigerian scams draining people's bank accounts, the truth is that email signature design is a proven money maker. It is even perhaps the most affordable of all marketing mediums in terms of costs versus individuals reached. Read on to learn how you can tap into this tool.

Minimize traditional email signature design activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.

Be persistent with your email signature design messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.

If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.

It is very common for people to view the Internet with cell phones instead of using a full sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page.

Educate yourself on what you should not do by checking out actual spam messages. Make an email account, display it around the Internet, and look at the spam come in. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. Take measures so your emails look distinct from spam.

When it comes to sending out effective marketing emails, you need to be your biggest critic. You should read every single email that you add to the rotation. If you find it hard to finish an email, then how can you expect potential customers to be inspired by it? Also, keep longtime readers engaged by adding and updating your emails often.

Use tools to measure the success of your email signature design campaign. You should learn all you can about how many times your emails are read, if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.

Test sending your email signature design on different days of the week and at various times during the day. You'll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important email signature design campaigns to be released during those windows.

Always make sure customers have a clear and concise way to opt out of emails at any time. They signed up with you because they wanted more information, and if at any time they wish to stop receiving that information, they should be able to opt out. It is only fair.

Allow for conversation through your email signature design message campaign. Ask questions of your subscribers, or posit thought provoking queries. The responses will make your readers feel like they are part of a relationship instead of marketing targets. The responses you get will help you know where you are going right, and you might discover useful information about your base.

Try customizing your messages for your email recipients. Try including their name in the email so that it feels more warm and personal. This can help build better relationships with your customers, and they may be more inclined to read what you have to say in these personalized email messages.

Offer a bonus, such as a coupon, discount code, or other freebie, in exchange for signing up for your email mailing list. People love receiving free things. An email address is low in value to the customer but high in value to you as a business. People will gladly trade their contact information in exchange for a 10% discount off their next purchase.

You might want to consider following up to your clients by sending a follow-up email that includes a bad link correction. Attach a request on your email that says to read this. The ending postscript could inform them that they can get a sneak peak by clicking on the provided link.

To avoid complications resulting from being identified as a spammer, notify your ISP of your email signature design intentions in advance. If any unhappy reader ever reports you, this will give your ISP the head's up that your marketing efforts are legitimate. Your ISP may also be able to suggest an upgraded account that eases your email signature design operations.

Use your email signature design campaign to offer customers a personal perspective of your business. Tell a story about how you got started and why you are passionate about your business while giving them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you.

Try using holidays and important events to your advantage in your email signature design campaigns. For instance, if it's Valentine's Day, try incorporating things like candy, flowers, hearts and other related imagery or designs. Your readers should enjoy the creativity and festiveness of your messages around special times of the year.

As you can see, email signature design is something that any business can use to improve their sales. Soon you'll see a dramatic increase in your profits if you apply the techniques found in this article to your business strategy. Email marketing is something that you can start working on right now!